Ads for cars from Italy
MERCEDES - BENZ
TECHNICAL ANALYSIS
BRAND: Mercedes-Benz
LOGO: The symbol of Mercedes, a metal star inside a circle
SLOGAN: Mostrare i muscoli, nuova classe B Show your muscles, Mercedes Class B
(Women who buy the new class B Mercedes car are strong)
COPY: Nata per chi ama confrontarsi con la vita. E' la nuova classe B. Nuova...
(created for people who love to face life challenges, it's the new class B)
SETTING: A sporting woman and the new Class B Mercedes car
VARTISTIC EVALUATION: Sporting women have the new class B Mercedes Car
TARGET: Women
MESSAGE: The messagge is clear: if you are a strong sportive woman you need to have a Maercedes Class B car
CONSISTENCY: The a message, the setting and the slogan are consistent and effective.
posted by MT Ciaffaroni at
6:00 pm
4 Comments:
MERCEDES - BENZ
ANALYSIS
BRAND: Mercedes-Benz
LOGO: The symbol of Mercedes, a metal star inside a circle
SLOGAN: Mostrate i muscoli, nuova classe B Show your muscles, Mercedes Class B
COPY: Nata per chi ama confrontarsi con la vita. E' la nuova classe B. Nuova... Created for people who love to face life challenges, it's the new class B:::
SETTING: A sporting woman and the new Class B Mercedes car
EVALUATION
ARTISTIC: Sporting women have the new class B Mercedes Car
PSYCHOLOGICAL: Women who buy the new class B Mercedes car are strong
TARGET: Women, but also men
MESSAGE: The message is clear: if you are a strong sportive woman you need to have a Mercedes Class B car
CONSISTENCY: The a message, the setting and the slogan are consistent and effective.
VF
By
MT Ciaffaroni, at 3:58 pm
OPEL
ANALYSIS
BRAND: Opel
LOGO: None
SLOGAN: È tempo di cambiare cavallo. It’s high time to change your horse
COPY: Information about the features of the new Opel car
SHOW: There Zorro on horseback and behind him a sleek new Opel car
EVALUATION
ART: The scene is well set and quite effective and suggestive
PSICOLOGY: Cars are the modern equivalent of horses. Even Zorro would use a car nowadays for his adventure. If you choose the right car you’ll be the modern Zorro. The ads relies on the love for adventure and the identification with legendary heroes.
TARGET: Young men
EFFICENT: The ad is quite effective and appealing
CONSISTENCY: Slogan and scene are quite consistent.
VF
By
MT Ciaffaroni, at 3:58 pm
BWV CAR
ANALYSIS
BRAND: B.M.W. cars
LOGO:B.M.W. logo
SLOGAN: The pleasure of driving
COPY: the copy describes the different quality of B.M.W. cars
SETTING: a B.M.W. Car and two people that dancing tango smoothly and passionately
EVALUATION
ARTISTIC: it is more simple because we can see the high quality and high performance of BMW cars through the dancers on a slippery floor
PSYCHOLOGICAL: the car is best in the worst conditions
TARGET: all people
MESSAGE: very good
CONSISTENCY: the image is consistent with the copy
VF
By
MT Ciaffaroni, at 3:59 pm
TATA SAFARI
ANALYSIS
BRAND: Tata
LOGO: A white “T” whose vertical bar is made up of a very small road in a blue field
SLOGAN: “Bella e possibile”, Beautiful and possible
COPY: Description of the car and cost. Information about the car.
SCENE: There is a man driving a big car outside the road in a desert countryside.
EVALUATION
ARTISTIC: It's very creative with a beautiful landscape and the idea that with such a car you can drive everywhere.
PSYCHOLOGICAL: the ad relies on the idea that you can combine two things which are usually very difficult to get together, comfort and adventure.
TARGET t: It's for the sporting people
MESSAGE: It's effective. As the slogan suggest. You can have a very nice city car and drive wherever you want at the same time.
CONSISTENCY: The ad is consist because there’s a sporting car in a wild countryside.
TATA SAFARI
ANALYSIS
BRAND: Tata
LOGO: A white “T” whose vertical bar is made up of a very small road in a blue field
SLOGAN: “Bella e possibile”, Beautiful and possible
COPY: Description of the car and cost. Information about the car.
SCENE: There is a man driving a big car outside the road in a desert countryside.
EVALUATION
ARTISTIC: It's very creative with a beautiful landscape and the idea that with such a car you can drive everywhere.
PSYCHOLOGICAL: the ad relies on the idea that you can combine two things which are usually very difficult to get together, comfort and adventure.
TARGET t: It's for the sporting people
MESSAGE: It's effective. As the slogan suggest. You can have a very nice city car and drive wherever you want at the same time.
CONSISTENCY: The ad is consist because there’s a sporting car in a wild countryside.
VF
By
MT Ciaffaroni, at 3:59 pm
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