DASI -Italy

Wednesday, February 22, 2006

Ads for food and wine




The ad is for Parmesan, traditional Italian cheese whose trademark is carved in each piece. The slogan "Il gusto della tradizione" means "the taste of tradition". The copy points out when you can eat some parmesan cheese and why it is so good. The secret of this wonderful cheese is a very old tradition. In fact they still make Parmesan as they used to do a long time ago. The picture shows a big slice of Parmeaan cheese on a table next to a bowl of pasta and some glasses full of white wine. The table is in the middle of a garden. There are two pictures on the bottom of the ad, one with a full Parmesan cheese and the other with a big slice.The pictures are very good and clear. They suggest that this product has a good quality thanks to its old tradition. The ad is for people who apprecaiate good and genuine food and can distinguish between good and better.The message is quite simple but it's clear and effective. There's consistency between what you read and what you see. Dario Sparaco


The ad is for a well known Italian brand of red wine, Chianti, produced in Tuscany. There's a glass containing a red delicate piece of silk, which is exacltly the colour of Chianti and on the right corner a cork with the brand. The slogan "Un vino così sta bene su tutto. Dalla toscana il vino d'Italia nel mondo" means " A wine like Chianti is good with everything. From Tuscany Italian wines for the world". The ad is very simple but sophisticated so it is meant for wine connoisseurs. The message is effective because it compares Chianti to the smothness of silk. The elements of the ad are consistent. Sabrina Ferri VF.







3 Comments:

  • UNAPROA, ORGANIZZAZIONE PRODUTTORI ORTOFRUTTA

    ANALYSIS
    BRAND: UNAPROA, ORGANIZZAZIONE PRODUTTORI ORTOFRUTTA
    LOGO: None
    SLOGAN: Nutritevi dei colori della vita. The slogan plays with the picture to encourage people to eat Italian produced fruit and vegetables
    COPY: There’s a list of fruit and vegetables, the vitamins they contain and their nutritional value
    SHOW: There’s a picture of a handsome boy with a basket of colourful fruits and vegetables on top of his head

    EVALUATION
    ARTISTIC:. Very well arranged and colourful
    PSYCHOLOGICAL: The ad clearly conveys the message: if you want to keep healthy and be good looking as well, you need to eat lots of good quality Italian produced fruit and vegetables
    TARGET: Families
    MESSAGE: The ad is quite effective
    CONSISTENCY. The message is consistent with the picture, the connection between picture. slogan and copy is quite clear.

    VF

    By Blogger MT Ciaffaroni, at 3:54 pm  

  • PARMIGIANO REGGIANO
    ANALYSIS
    BRAND: Parmigiano Reggiano
    LOGO: Parmigiano Reggiano
    SLOGAN: Il gusto della tradizione. The taste od tradition
    COPY: Every moment is the right moment to taste this wonderful parmesan cheese. The secret of its taste lies in its very old tradition
    SHOW: In a beautiful there’s garden a table with appealing food and drinks and a big slice of parmesan cheese and , right in the middle a glass bowl with cheese salad. In the bottom there’s a picture with a full parmesan cheese on one side and a slice of parmesan and some juicy crumbs on the other

    EVALUATION
    ART: The pictures are very good, sophisticated but clear and easily understandable
    PSYCHOLOGY: genuine food is made according to tradition, no better choose good quality even if it costs more.
    TARGET: All people
    EFFICENCY: The message is clear, simple and effective
    CONSISTENCY. What is you see is consistent with what you read.

    VF

    By Blogger MT Ciaffaroni, at 3:55 pm  

  • CHIANTI WINE

    ANALYSIS
    BRAND: Chianti wine
    LOGO: Chianti cork
    SLOGAN: Un vino così sta bene su tutto. A wine like that matches everything
    COPY: Dalla Toscana il vino d’Italia nel mondo. From Tuscany Italian wines in the world
    SETTING: A glass contains a red straight, delicate real silk scarf

    EVALUATION
    ARTISTIC: Very sophisticated
    PSYCHOLOGICAL: Very delicate and likely to influence customers’ behaviour
    TARGET: Connoisseurs of wine
    MESSAGE: The message is very effective because the sophisticated silk scarf is compared to Chianti
    CONSISTENCY: All the elements in the ad are very coherent.

    VF

    By Blogger MT Ciaffaroni, at 3:56 pm  

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