Ads for Made in Italy
The ad is for a Guide of Italian Wines published by "L'Espresso" an Italian magazine. The slogan "Sorprese? No Grazie. proviamo tutto perché proviate il meglio" means "Surprises? No, thanks. we try everyhthing to let you try the best". The ad implies that it is better if you try wine that someone tried before you, so you are safer. The copy points out that it is good to have a guide for Italian wines if you want to drink better wine and be safe. There's a picture of an elegant wine glass, with some red wine and a frog peeping from it. I think the ad is effective, in fact it's better to drink something safe. The copy and the pictures in the ad are consistent. The ad is for people who like good Italian wine. Veronica Castelli, VF
BRAND: Associazione Nazionale Calzaturifici Italiani; It is an Italian shoe-makers association
LOGO: A heart with Italian shoes to visualise love for italian shoes, but also to point out how good Italian shoes are.
SLOGAN: Il made in Italy vale di più: Products made in Italy are more valuable, that is: if you buy made in Italy shoes you get better value for money
COPY: “Costa più di quello che vale”. Vale più di quello che costa. Valuable things are more expensive. Expensive things are more valuable.
SETTING: Two shoes. One shoes is not very good because it was made in a different country not Italy while the other shoe looks very nice.
VARTISTIC EVALUATION: To show that made in Italy shoes are good quality there's a comparison bewteen two shoes a por quality one and a very nice. This is quite effective even though not quite original
VALUTAZIONE PSICOLOGICA: The ad suggests that good quality must be expensive. If you spend less you get poor quality – see the poor quality shoe. So if you want to wear good shoes be prepared to spedn more.
TARGET: Sportive men
MESSAGE: The message is clear and very simple
CONSISTENCY: The pictures, the slogan and the message are consistent.
posted by MT Ciaffaroni at
6:20 pm
2 Comments:
PEG PEREGO
ANALYSIS
BRAND: Peg Perego, baby’s chairs
LOGO: Peg Perego
SLOGAN: design, originalità,coccole. Design, originalità, hugs
COPY: Peg Perego realizza seggiolini italiani DOC. makes Italian DOC Peg Perego Mamme in Italy. Peg Perego makes high quality Italian baby’s chairs. Peg Perego. Mums in Italy (this is a pun sounding like “made in Italy”)
SCENE: A baby: peacefully sleeping on a baby’s chair with a woman’s hand on his head
EVALUATION
ARTISTIC:. The ad is made with quality materials, its organization is very good
PSYCHOLOGICAL: The hidden message is: choose the best for your children, but also mums are the ones who hug and protect babies.
TARGET: Families with babies/ young children
MESSAGE: Very good
CONSISTENCY. Copy and images are consistent
VF
By
MT Ciaffaroni, at 4:19 pm
VOIELLO
ANALYSIS
BRAND: Voiello PASTA
LOGO: A circle with Pulcinella eating spaghetti and two blue field with the brand name and the starting date in the bottom one and the way they make pasta – trafilata in bronzo, that is made with bronze tools – in the second one
SLOGAN: From 1879, the great pasta of Napoli
COPY: Vi invitiamo ad approfondire la cultura di Napoli a cominciare dai classici. We invite you to know Naples culture better, starting from the classicists.
SETTING: In the centre of the page there is the copy and under it there is Voiello’s logo and slogan
EVALUATION
ARTISTIC: The colour of the logo is in contrast with the rest of the page
PSyChOLOGICAl: Pasta is a historical-cultural element of Italy and in particular of Naples
TARGET: Every consumer of pasta and the foreign people if they want to know typical Italian products
MESSAGE: The message is really effective. It relies on the best element of the Italian tradition
CONSISTENCY: The copy is consistent with the picture
VF
By
MT Ciaffaroni, at 4:19 pm
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