Ads for perfumes
posted by MT Ciaffaroni at
6:33 pm
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This blog will be used to share materials and ideas while wotking on the Comenius 1 DASI project.
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1 Comments:
MOSCHINO’S “LOVE” PERFUME
ANALYSIS
BRAND: Moschino’s perfume LOVE
LOGO: MOSCHINO
SLOGAN: I love love
COPY: Cheap and Chic
SETTING: There is a doll-like naked woman., wearing a ribbon made hat, who is holding and sucking a shapely bottle of Love perfume.
EVALUATION
ARTISTIC: Expressive advertising. The women headwear and make-up is very artistically arranged. The colours are perfectly combined.
PSYCHOLOGICAL: The picture give a coo sensation
TARGET: woman and girls
MESSAGE: It is very difficult to understand the message
CONSISTENCY: The woman knows love and the perfume is as sweet as love
VF
By
MT Ciaffaroni, at 4:06 pm
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