DASI -Italy

Wednesday, February 22, 2006

Ads Featuring men sterotypes




This advertisement is for a shoes manufacturer who is considered the best as for flexible, light and perspiring pair of shoes. The slogan means "sporty inside". The image focuses on the "child inside": we can see a man of about thirty years of age who is riding a merry-go-round horse and holding a toy gun in his right hand, he probabily feels as if he were a cow-boy. Thanks to their features, the shoes are sporty inside like the man is child inside.

Dario Petrilli Classe 5C

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