Ads featuring men and women stereotypes
posted by MT Ciaffaroni at
6:56 pm
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This blog will be used to share materials and ideas while wotking on the Comenius 1 DASI project.
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- Ads Featuring men sterotypes
- Ads featuring women stereotypes
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4 Comments:
VERNEL
ANALYSIS
BRAND: Vernel, a softening soap to be added to the laundry
LOGO: none
SLOGAN: Abbandonati alla dolcezza di un fiore Indulge in the sweetness of a flower
COPY: Mandorle e fiori di miele. L’avvolgente fragranza che ti dona nuovo relax. Vernel. Indossa un fiore. Almonds and honey flowers. The enveloping fragrance which gives you a new relax. Vernel. Wear a flower.
SCENE: In the page there is a woman wearing a flower shaped blouse. In the centre there is the slogan and on the bottom right there is a bottle of Vernel and the copy..
EVALUATION
ARTISTIC: the page is very beautiful. It is a visual metaphor of the idea expressed in the copy .The woman is actually wearing a flower and looks very happy and relaxed
PSYCHOLOGICAL. Women are flowers, so using the advertised product will add the sweetness of flowers to the natural sweetness of women
TARGET. Women
MESSAGE: Women are sweet and beautiful like flowers.
CONSISTENCY. Slogan copy and picture are very consistent, all playing on the same ideas.
VF
By
MT Ciaffaroni, at 4:00 pm
SIMONA BARBERI TWIN-SET
ANALYSIS
BRAND: Simona Barberi twin-set
LOGO: None
SLOGAN: None
COPY: None
SHOW: The picture of a young sexy girl wearing a twin-set by Simona Barberi
EVALUATION
ARTISTIC: Not very original, the usual ad for clothes
PSYCHOLOGICAL: The message conveyed is: beautiful is good
TARGET: Women and girls
MESSAGE: The ad is very simple, it only relies on the picture
CONSISTENCY. The message is quite consistent: if you buy this twin-set you’ll be as beautiful as the model in the ad.
VF
By
MT Ciaffaroni, at 4:01 pm
PICA
ANALYSIS
BRAND: Pica a company that makes floor tiles
SLOGAN: There are two slogans , one is just under the Brand name: Pica dura piu' di una vita. Pica lasts more than a lifetime. The second one is in the middle of the ad: Nato dalla tradizione, realizzzato con arte, cotto Pica, bella forza. Born from tradition, realised artistically, baked by Pica. Too easy.
COPY: There's a detailed description of PICA floor tiles.
SETTING: In the ad there is a picture of a beatuiful woman lying on a tile floor and touching the tiles next to her. She is scantly dressed with a leather breast band and loin cloth. There are rose petals all around the girl and also flying outside the window. There's also a text under the picture. the name of the firm is on top while the slogan in in the middle.
EVALUATION
ARTISTIC: The ad is very coloured, there is a beautiful woman. The woman as beautiful as the landscape behind her.
PSYCHOLOGICAL: The ad invites men to buy the tiles because the are like the woman
TARGET: People who need to purchase floor tiles, the ad implies that this is a men's job
MESSAGE: The message is very effective
CONSISTENCY: The copy is consistent with the picture, but is it hard to link the slogan to the rest.
VF
By
MT Ciaffaroni, at 4:01 pm
PACIOTTI, SHOES AND BAGS
ANALYSIS
BRAND: Paciotti, women’s shoes and bags
LOGO: Sword
SETTING: A man holding a young woman’s leg and a bag. by Cesare Paciotti. The man is fully dressed while the woman is wearing a small bathing suit the same colour of her skin. The man looks like he’s stealing the bag and is holding the woman’s leg in a very possessive way.
EVALUATION
ARTISTIC: Creative advertising
PSYCHOLOGICAL: to be attractive women need to wear the right accessories. Women are above all sex symbols.
TARGET: Women
MESSAGE: a beautiful girl can convince women to buy bags and shoes by Paciotti, If they do so they will be as beautiful as the girl in the picture and will attract men at the same time
CONSISTENCY. The ad is not very effective
VF
By
MT Ciaffaroni, at 4:02 pm
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