Clothes
posted by MT Ciaffaroni at
8:36 pm
About
This blog will be used to share materials and ideas while wotking on the Comenius 1 DASI project.
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3 Comments:
LEVI’S
ANALYSIS
BRAND: Levi’s
LOGO: Levi’s
SLOGAN: Adesso hai il più bel sedere del reame. Now you’ve got the most beautiful bottom in the kingdom
COPY: 571 Slim Fit Jeans, finalmente un jeans in cui credere, 571 Slim Fit Jeans, at last something you can trust.
Scene: the scene has a clear reference to the fairy tale Snow-white an the seven dwarfs. A girl is standing in the middle of the room with her back to the reader. She’s looking at her bottom on a looking glass placed on the floor, implying that a shapely bottom is what you need to be perfect and you can get it buying a slim fit levis’ pair of jeans.
EVALUATION
ARTISTIC: Excellent. The ads refers to a traditional fairy tale in a completely new context and it is quite good.
PSYCHOLOGICAL: You need to have a shapely bottom, you can get it just wearing the right type of jeans and, like Cinderella, you’ll show the princess hidden inside you.
TARGET: Young women, girls.
MESSAGE: Very effective with little effort
CONSISTENT: Copy, slogan and picture are quite consistent. The slogan is not very good taste.
VF
By
MT Ciaffaroni, at 4:04 pm
LES COPAINS
ANALYSIS
BRAND: Les Copains
LOGO: None
SLOGAN : Les Copains
COPY: None
SCENE: A young couple lying on the grass in an open field.
EVALUATION
ARTISTIC: It's wonderful, it's sweet and romantic. The black and white picture gives the idea of the two people being independent of time and space.
PSYCHOLOGICAL: The ad plays on the meaning of the brand name, “Les Copains” are “friends”. The picture portrays two “special” friends.
TARGET: Young people.
MESSAGE: Your clothes must be sweet and comfortable
CONSISTENCY: Yes, it is because the ad is a visual metaphor of the brand name.
VF
By
MT Ciaffaroni, at 4:04 pm
SIMONA BARBERI TWIN-SET
ANALYSIS
BRAND: Simona Barberi twin-set
LOGO: None
SLOGAN: None
COPY: None
SHOW: The picture of a young sexy girl wearing a twin-set by Simona Barberi
EVALUATION
ARTISTIC: Not very original, the usual ad for clothes
PSYCHOLOGICAL: The message conveyed is: beautiful is good
TARGET: Women and girls
MESSAGE: The ad is very simple, it only relies on the picture
CONSISTENCY. The message is quite consistent: if you buy this twin-set you’ll be as beautiful as the model in the ad.
VF
By
MT Ciaffaroni, at 4:05 pm
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