European countries
posted by MT Ciaffaroni at
4:45 pm
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This blog will be used to share materials and ideas while wotking on the Comenius 1 DASI project.
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- Cell Phones
- Clothes
- Social commitment?
- Ads featuring men and women stereotypes
- Ads Featuring men sterotypes
- Ads featuring women stereotypes
- Ads for perfumes
- Ads for Made in Italy
- Ads for food and wine
- Ads for cars from Italy
1 Comments:
D' ANCÀP COFFE MAKER
ANALYSIS
BRAND: D' Ancàp
LOGO: The firm has chosen for its logo the letter “A”, that is the initial letter of brand
SLOGAN: .the slogan is a pun “café à porter”. Usually clothes are prêt à porter. In this case you can serve coffee rightly from the espresso machine, no need to to pour it into a coffee pot.
COPY: “Lo stile più originale per servire il caffè”. The most original style to serve coffee.
SETTING: There is a big coffee percolator wrapped in a piece of silk material. On the material is printed “Chiffon leggerissimo”, that is, very light chiffon.
EVALUATION
ARTISTIC: There lots of colour, with a big image of an express machine
PSYCHOLOGICAL: It's very sophisticated, It refers to French fashion and Italian style combined and appeals to good taste.
TARGET: It's for people who like sophisticated things
MESSAGE: It's very effective but it's not so real
CONSISTENCY: Yes, the copy and slogan are consistent with the picture.
VF
By
MT Ciaffaroni, at 4:22 pm
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